At the core of Eleventh Hour's marketing campaign was the innovative Calm Campaigns' 'Spin the Wheel' gamification. Abigail's foresight and strategic approach aided the campaign in garnering attention and forging an exciting partnership with a well-connected individual with various ties to thousands of salons nationwide. This connection opened doors for Eleventh Hour, allowing them to explore collaborative opportunities with major salon chains, all captivated by the unique and convenient services that Eleventh Hour offers.

This collaboration can be traced back to the in-person event where the 'Spin the Wheel' gamification took centre stage. The gentleman, intrigued by the innovative exhibit stand, approached Abigail, initiating a conversation that would reshape Eleventh Hour. The stand, a manifestation of creativity, was meticulously designed to incorporate the engaging 'Spin the Wheel' gamification. Attendees were invited to interact with the stand, creating a dynamic and participatory experience. The result was remarkable, with the gamification generating an impressive 123 leads during the event. This translated to capturing 10% of the total audience's data from the 1,000 visitors in attendance—a fantastic achievement.

The 'Spin the Wheel' gamification was not just a novelty but a strategic tool that added an extra layer of excitement and incentive for users to participate. The gamified experience offered diverse prizes, including £50 Amazon vouchers, enhancing the overall allure of Eleventh Hour's campaign. This creative approach drew attention to the brand and created a memorable and engaging experience for attendees, setting Eleventh Hour apart in a crowded marketplace.

The success of Eleventh Hour's campaign has since highlighted the power of innovative marketing strategies in capturing audience attention, fostering valuable connections, and propelling the business to new heights. The collaboration with that well-connected gentleman has led to a network expansion, allowing Eleventh Hour to explore partnerships with salon chains nationwide. The uniqueness of Eleventh Hour's service and the campaign's success made it an attractive proposition for these salon chains, resulting in collaborative opportunities that would have been otherwise elusive.