Strategy & Scope

At Calm Campaigns, we understand that getting off to a strong start is essential, and that's why we prioritise delivering tangible results over novelty projects. Our guiding principle is to help our clients achieve their unique goals, no matter what they may be. With a wealth of experience under our belts, we have developed campaigns for a broad range of industries and niches. If you have a specific idea in mind, our team of experts is ready to collaborate with you and bring it to life.


Outline Goals

As we begin strategy, we use this time to outline your exact goals. It’s important for us to know what a successful campaign looks like to you - otherwise, we can’t deliver on it. This also helps us make a recommendation on which gamification would be the best fit!

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Fill In Creative Brief

Now that we know what you’re setting out to achieve, we prepare a creative brief. This will include all of the necessary information we need to build the gamification. It describes things like branding, animated elements, background image, brand fonts and so on.

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Sign off & build!

This is where the fun begins. Now that everything is set, we’ve confirmed with you which gamification you’d like to use. It’s up to us now to come back with a concept, as per the creative brief, and you can start working on generating content!

What's next?
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